Ford Tools and Ford Power Equipment, in partnership with VTools, have opened a store in Dubai.
The VTools store stocks Ford Tools products, from DIY kits, hammers and screwdrivers to lighting products, garage tools and household equipment, such as vacuum cleaners.
Ahmad Sorayanejad, CEO of VTools, the UAE distributor of Ford Tools, said: “We offer clients a one-stop shopping experience.
“We have everything from consumer products all the way to professional levels. We are currently carrying more than 1,000 products and more than 5,000 spare parts.
“Our suppliers have been very innovative and proactive in coming up with new ideas. Like a battery that fits all the products, so one battery can be used for several different tools.”
Many of the Ford Tools will be cordless to maximise working comfort of the end user. They come with low-maintenance batteries made of lithium-ion, so they are long-lasting and lightweight.
“It’s the same technology used in cellphones,” said Martin Lifschitz, co-owner of Nine Official Licensee for Ford Tools.
Ford Tool products are also available in Carrefour, Ace Hardware and other major retail outlets in the region.